6 Keys to a Culture of Evangelism by Reggie Rice
Since its launch in 1982, Christ’s Church of the Valley (CCV), in Phoenix, Arizona, has had one consistent mission: win people to Christ, train believers to become disciples, and send disciples to impact the world. In 2018, CCV baptized 3,729 people.
CCV’s culture of evangelism and disciple-making exists in large part because of the staff and leadership culture that is promoted through its Core Values. From pastors, to support staff, to volunteers, if you are a part of the CCV team, you bleed the Core Values that shape the culture of evangelism that is transforming a city.
CCV Core Values (C.H.R.I.S.T.)
1. Commitment to Excellence
We set ridiculously high expectations and then exceed them. God and mediocrity don’t mix.
CCV works hard to make sure that everyone’s first impression is a great one. For someone who is unchurched, the idea of walking into a dirty, sloppy or unprofessional environment is unacceptable. For someone to invest over an hour of his or her time, it had better be worth it. The message of Jesus through the power of the Holy Spirit is by far the greatest thing CCV has to offer. To help keep people long enough to hear the message, it is important to create an environment that is clean, welcoming, and intentional for guests.
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