Sharing one’s faith—evangelizing—is a core practice among many religions. For Christians, it’s viewed as a mandate from Jesus himself before he departed earth: commanding his disciples to “spread the good news.” Yet, today, a number of factors are curbing many Christians’ enthusiasm for faith-sharing, including the decline of religion in America, a spreading apathy toward spiritual matters and a growing cultural suspicion of people of faith.

It is against this backdrop that Barna is releasing Reviving Evangelism, a new report based on research commissioned by Alpha USA. This study looks at the faith-sharing experiences and expectations of Christians and non-Christians alike. Among the major findings in this report is the revelation that Christian Millennials feel especially conflicted about evangelism—and, in fact, almost half believe it is wrong to share their faith.

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